Josh Oakes built and sold a 7-figure tourism business from scratch — with no industry connections, no experience, and no reliance on OTAs or paid advertising. Now he helps other operators do the same thing without the decade of painful trial and error.
Josh and his wife Suze started a day tour company with zero industry connections and absolutely no clue what they were doing. No marketing budget. No contacts. No playbook. Just two people who believed they could build something.
What followed was years of figuring it out the hard way. Testing what worked and what didn't. Building systems piece by piece. Learning the specific levers that move a tourism business — the ones that generic business advice never covers because they only apply to this industry.
Eventually the business became a multi 7-figure operation. And then it sold — for 7 figures. Proof that the system works, not just in theory, but in the real world of tourism where seasonality, OTAs, and operational chaos make everything harder.
Josh doesn't teach theory. He teaches the exact system he built, refined, and used to exit a real tourism business. Everything inside More Bookings Pro™ comes directly from that experience.
These aren't marketing slogans. They're the principles Josh built his own business on — and the same ones embedded in everything inside More Bookings Pro™.
Whether you're just starting out or you've been running tours for years — the system works at every stage. The only question is when you start.